In 2021, TikTok accounted for one percent of digital adverting spending in the United States. By 2024, the share is expected to increase to 3.5 percent. TikTok is also projected to be the second largest influencer marketing platform in the U.S. by that time.
Share of TikTok is digital advertising spending in the United States from 2021 to 2024
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eMarketer (@eMarketer). (August 15, 2022). Share of TikTok is digital advertising spending in the United States from 2021 to 2024 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/
eMarketer (@eMarketer). "Share of TikTok is digital advertising spending in the United States from 2021 to 2024." Chart. August 15, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/
eMarketer (@eMarketer). (2022). Share of TikTok is digital advertising spending in the United States from 2021 to 2024. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/
eMarketer (@eMarketer). "Share of Tiktok Is Digital Advertising Spending in The United States from 2021 to 2024." Statista, Statista Inc., 15 Aug 2022, https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/
eMarketer (@eMarketer), Share of TikTok is digital advertising spending in the United States from 2021 to 2024 Statista, https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/ (last visited July 27, 2024)
Share of TikTok is digital advertising spending in the United States from 2021 to 2024 [Graph], eMarketer (@eMarketer), August 15, 2022. [Online]. Available: https://www.statista.com/statistics/1329304/tiktok-share-ad-spend-us/