TikTok share of digital ad spend in the U.S. 2021-2024

Published by Statista Research Department, Sep 29, 2023
In 2021, TikTok accounted for one percent of digital adverting spending in the United States. By 2024, the share is expected to increase to 3.5 percent. TikTok is also projected to be the second largest influencer marketing platform in the U.S. by that time.

Share of TikTok is digital advertising spending in the United States from 2021 to 2024

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Release date

August 2022

Region

United States

Survey time period

2021

Special properties

includes all internet-connected devices and all ad formats; excludes traffic acquisition costs (TAC) to partner sites

Supplementary notes

* Forecast.

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Statistics on " TikTok marketing "

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

Further related statistics

3

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Access all statistics starting from $2,388 USD yearly *

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