In 2021, the buy now pay later (BNPL) customer base for online and offline retail was five and two million, respectively. This is expected to surge to 30 million for online retail and 22 million for offline retail in the year 2026. Buy now pay later is a type of point of sale financing which allows the consumers to make purchases and pay in the future. ZestMoney, Amazon Pay Later, Paytm postpaid are some of the BNPL players in the Indian market.
Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026
(in millions)
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Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026
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ZestMoney. (January 18, 2022). Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. "Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions)." Chart. January 18, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. (2022). Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. "Number of Buy Now Pay Later (Bnpl) Users in Retail in India in 2021, with Projections for 2026 (in Millions)." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney, Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) Statista, https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/ (last visited April 27, 2025)
Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) [Graph], ZestMoney, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/1329303/india-number-of-bnpl-users-in-retail/
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