Advertising on video games was more likely to grab the attention of male than female teenagers in the United States, according to the survey conducted in June 2021. Around 24 percent of the boys surveyed said ads on video games captured their attention, as against seven percent of girls. Social media ranked as the main advertising channel for both genders. However, girls were significantly more likely than boys to be captivated by ads on social media (51 percent against 28 percent).
Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender
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MarketingCharts. (August 3, 2021). Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/
MarketingCharts. "Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender." Chart. August 3, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/
MarketingCharts. (2021). Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/
MarketingCharts. "Advertising Channels Most Likely to Grab Teenagers' Attention in The United States as of June 2021, by Gender." Statista, Statista Inc., 3 Aug 2021, https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/
MarketingCharts, Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender Statista, https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/ (last visited October 02, 2024)
Advertising channels most likely to grab teenagers' attention in the United States as of June 2021, by gender [Graph], MarketingCharts, August 3, 2021. [Online]. Available: https://www.statista.com/statistics/1328888/ad-channels-that-most-grab-teens-attention-gender-usa/