According to the results of a survey conducted in the United States among consumer packaged goods marketers in the fourth quarter of 2021, 71 percent of respondents indicated that they would be increasing investments into connected TV advertising. At the same time 59 percent said they wanted to invest more into social media promotion.
Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Path to Purchase Institute. (April 26, 2022). Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. "Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021." Chart. April 26, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. (2022). Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. "Leading Channels on Which Consumer Packaged Goods (Cpg) Marketers Planned to Increase Spending in The United States as of 4th Quarter 2021." Statista, Statista Inc., 26 Apr 2022, https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute, Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/ (last visited September 26, 2024)
Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 [Graph], Path to Purchase Institute, April 26, 2022. [Online]. Available: https://www.statista.com/statistics/1328886/cpg-marketing-channel-spend-us/