The online video advertising spending in Japan was estimated at 724.9 billion Japanese yen in 2024. A breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs combined. The video ad spending was forecast to increase to more than 1.1 trillion yen by 2028.
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Everything on "Online video advertising in Japan" in one document: edited and divided into chapters, including detailed references.
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Overview
Video advertising
Internet usage
Video consumption
Attitudes and behavior regarding online video advertising
YouTube
Further related statistics
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