The results of a survey of consumer packaged goods marketers conducted in the United States in the fourth quarter of 2021, show that 55 percent of respondents said they were planning to increase their advertising budgets in 2022 compared to the previous year. At the same time only 18 percent said they meant to decrease their ad budgets.
Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021
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PR Newswire. (April 26, 2022). Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/
PR Newswire. "Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021." Chart. April 26, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/
PR Newswire. (2022). Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/
PR Newswire. "Planned Changes in Advertising Budgets According to Consumer Packaged Goods (Cpg) Marketers in The United States as of 4th Quarter 2021." Statista, Statista Inc., 26 Apr 2022, https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/
PR Newswire, Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021 Statista, https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/ (last visited January 02, 2025)
Planned changes in advertising budgets according to consumer packaged goods (CPG) marketers in the United States as of 4th quarter 2021 [Graph], PR Newswire, April 26, 2022. [Online]. Available: https://www.statista.com/statistics/1328853/cpg-ad-budget-plans-us/
