During a survey of consumer packaged goods marketers conducted in the fourth quarter of 2021 in the United States, it was found that 69 percent of CPG professionals considered return on advertising investment (ROAS) as the most significant performance indicator of their ad campaigns. At the same time 16 percent said the same about target audience reach.
Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021
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Various sources (Food Engineering). (June 7, 2022). Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Various sources (Food Engineering). "Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021." Chart. June 7, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Various sources (Food Engineering). (2022). Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Various sources (Food Engineering). "Leading Key Performance Metrics (Kpis) Used to Measure Advertising Campaign Outcomes According to Consumer Packaged Goods (Cpg) Marketers in The United States as of The 4th Quarter 2021." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Various sources (Food Engineering), Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 Statista, https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/ (last visited September 26, 2024)
Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph], Various sources (Food Engineering), June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/