In late 2021 a survey of consumer packaged goods marketers in the United States was conducted to gauge their advertising strategies. At that time it was found that 74 percent of CPG professionals used a marketing modelling mix to determine their advertising campaign success, while 71 percent said they used incremental sales lift for that purpose.
Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021
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PR Newswire. (April 26, 2022). Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/
PR Newswire. "Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021." Chart. April 26, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/
PR Newswire. (2022). Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/
PR Newswire. "Leading Methods Used to Measure Advertising Campaign Outcomes According to Consumer Packaged Goods (Cpg) Marketers in The United States as of The 4th Quarter 2021." Statista, Statista Inc., 26 Apr 2022, https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/
PR Newswire, Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 Statista, https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/ (last visited September 26, 2024)
Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph], PR Newswire, April 26, 2022. [Online]. Available: https://www.statista.com/statistics/1328832/way-measure-ad-campaign-success-cpg-us/