Between January and November 2022, the consumer packaged goods sector in the United States spent 8.5 billion U.S. dollars on advertising in the country. Television accounted for the largest share of the total media spend, at 4.1 billion dollars, while digital amounted to 3.7 billion dollars at that time.
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaRadar. (January 5, 2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. "Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars)." Chart. January 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. (2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. "Consumer Packaged Goods (Cpg) Advertising Spending in The United States between January and November 2022, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar, Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/ (last visited December 21, 2024)
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph], MediaRadar, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/