Between January and November 2022, the consumer packaged goods sector in the United States spent 8.5 billion U.S. dollars on advertising in the country. Television accounted for the largest share of the total media spend, at 4.1 billion dollars, while digital amounted to 3.7 billion dollars at that time.
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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MediaRadar. (January 5, 2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. "Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars)." Chart. January 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. (2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar. "Consumer Packaged Goods (Cpg) Advertising Spending in The United States between January and November 2022, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/
MediaRadar, Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/ (last visited July 22, 2024)
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph], MediaRadar, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/