During a 2021 survey, 20 percent of responding marketers from the United States stated that their clients' organizations were planning to significantly increase their use of or spending on contextual segments to target audiences. The same share was planning to significantly increase the use of or spending on platform-derived search.
Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021
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Winterberry Group. (October 15, 2021). Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/
Winterberry Group. "Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021." Chart. October 15, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/
Winterberry Group. (2021). Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/
Winterberry Group. "Projected Change in Use Of/Spending on Selected Approaches Marketers Used to Target Audiences in The United States as of September 2021." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/
Winterberry Group, Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021 Statista, https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/ (last visited November 03, 2024)
Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1328803/change-ad-targeting-approaches-usa/
