During a 2021 survey, 67 percent of responding media owners from the United States stated they used contextual segments to monetize their inventory/audiences. Private marketplaces (PMPs) were the most often mentioned approach, named by 81 percent of respondents.
Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021
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Winterberry Group. (October 15, 2021). Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. "Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021." Chart. October 15, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. (2021). Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. "Targeting Approaches Media Owners Used to Monetize Their Inventory/Audiences in The United States as of September 2021." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group, Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 Statista, https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/ (last visited October 02, 2024)
Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1328794/advertising-targeting-approaches-media-owners-usa/
