As of May 2022, half of surveyed teens and adults in the United States said they would be receptive to brands letting them browse, try, and buy their products and services in the metaverse. Overall, 46 percent of respondents stated that they would be open to brands helping them customize their avatars with virtual products or merchandise. One third of respondents stated they would like to see brands collaborate with a celebrity or a creator on a metaverse experience.
Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022
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eMarketer. (July 21, 2022). Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/
eMarketer. "Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022." Chart. July 21, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/
eMarketer. (2022). Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/
eMarketer. "Teens and Adults in The United States on Brand Experiences They Would Be Open to in The Metaverse as of May 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/
eMarketer, Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022 Statista, https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/ (last visited January 09, 2025)
Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022 [Graph], eMarketer, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1328781/us-teens-adults-open-to-brand-experiences-in-the-metaverse/
