A survey carried out in Italy in 2021 showed that online shoppers aged between 18 and 34 years preferred mobile apps over websites when it came to shopping, with nearly 30 percent of them exclusively using apps. In turn, older e-buyers expressed a relatively low preference for in-app purchases, as they tended to mix desktop and app usage more.
Share of users purchasing on mobile apps in Italy in 2021, by age group
Characteristic
As much on websites as on apps
Mostly on apps
Over 55 years
21%
11%
35-54 years
25%
19%
18-34 years
21%
29%
0%5%10%15%20%25%30%35%
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The survey involved 23,394 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
To the question: 'What devices do you use to order?'
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DPD. (February 3, 2022). Share of users purchasing on mobile apps in Italy in 2021, by age group [Graph]. In Statista. Retrieved April 07, 2025, from https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. "Share of users purchasing on mobile apps in Italy in 2021, by age group." Chart. February 3, 2022. Statista. Accessed April 07, 2025. https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. (2022). Share of users purchasing on mobile apps in Italy in 2021, by age group. Statista. Statista Inc.. Accessed: April 07, 2025. https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. "Share of Users Purchasing on Mobile Apps in Italy in 2021, by Age Group." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD, Share of users purchasing on mobile apps in Italy in 2021, by age group Statista, https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/ (last visited April 07, 2025)
Share of users purchasing on mobile apps in Italy in 2021, by age group [Graph], DPD, February 3, 2022. [Online]. Available: https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
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