A survey carried out in Italy in 2021 showed that online shoppers aged between 18 and 34 years preferred mobile apps over websites when it came to shopping, with nearly 30 percent of them exclusively using apps. In turn, older e-buyers expressed a relatively low preference for in-app purchases, as they tended to mix desktop and app usage more.
Share of users purchasing on mobile apps in Italy in 2021, by age group
Characteristic
As much on websites as on apps
Mostly on apps
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The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.
To the question: 'What devices do you use to order?'
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DPD. (February 3, 2022). Share of users purchasing on mobile apps in Italy in 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. "Share of users purchasing on mobile apps in Italy in 2021, by age group." Chart. February 3, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. (2022). Share of users purchasing on mobile apps in Italy in 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD. "Share of Users Purchasing on Mobile Apps in Italy in 2021, by Age Group." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/
DPD, Share of users purchasing on mobile apps in Italy in 2021, by age group Statista, https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/ (last visited August 24, 2024)
Share of users purchasing on mobile apps in Italy in 2021, by age group [Graph], DPD, February 3, 2022. [Online]. Available: https://www.statista.com/statistics/1328772/share-of-users-purchasing-in-apps-via-mobile-by-age-group-italy/