Online subscription services for video content in Australia 2019-2021

Published by
Christopher Hughes,
Apr 10, 2024
In June 2021, a survey conducted among Australian viewers showed that Netflix was the most frequently used online subscription service to watch video content within the previous six months, at approximately 66 percent. Stan and Disney+ followed with respectively 25 percent and 22 percent of viewers in that same period.

Online subscription services used to watch video content in Australia from May 2019 to June 2021

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Release date

July 2022

Region

Australia

Survey time period

May 2019 to June 2021

Number of respondents

3,586 respondents

Age group

18 years and older

Special properties

respondents in June 2021

Method of interview

Telephone interviews and online survey

Supplementary notes

*Viewership was not asked in 2019.
** Viewership was not asked prior to 2021.

Note: Research does not include Paramount+, which launched in August 2021.

Original question: "Which of the following online services, if any, have you used to watch video content in the past 6 months?"

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Global overview

6

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6

National overview

5

Subscriptions

5

App downloads

4

Consumer consumption and spending

5

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