Brazil: leading messenger app users 2024, by education level

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, almost 40 percent of messenger app users in Brazil had a Bachelor's degree qualification. Another 31 percent of the social platform users pursuing upper secondary education and were eligible for university study, while 13 percent of respondents had a Master's Degree and nice percent had technical or vocational education qualifications.

Distribution of leading messenger app users in Brazil as of August 2024, by education level

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

1,013*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "What is the highest level of education you have completed?’’
Multi pick: "Which instant messenger or video call services do you use regularly?"

Base for each app:

* Users of messaging apps (total) n=1,013
Discord users n=161
Facebook Messenger users n=398
Google Chat users n=197
iMessage users n=83
Snapchat users n=383
Telegram users n=383
WhatsApp users n=919

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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