Brazil: leading messenger app users 2023, by education level

Published by
Tiago Bianchi,
Nov 20, 2023
According to a 2022 survey, around 40 percent of messenger app users in Brazil had a Bachelor's degree qualification. Another 38 percent of the social platform users were already pursuing further education than high school or had permission to go to university, while another eight percent of respondents either had a Master's Degree or technical or vocational education qualifications.

Distribution of leading messenger app users in Brazil as of August 2023, by education level

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Release date

September 2023

Region

Brazil

Survey time period

January to August 2023

Number of respondents

1,713*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

"What is the highest level of education you have completed?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick;

Base for each app:

* Users of messaging apps (total) n=1,822
Discord users n=294
Facebook Messenger users n=833
Google Chat users n=254
iMessage users n=119
Snapchat users n=179
Telegram users n=657
WhatsApp users n=1,611

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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