Over 60 percent of U.S. adults responding to a 2022 survey revealed that they were very likely to continue subscribing to their pay TV service. A further 29 percent stated that an extension was somewhat likely. Very few people interviewed said that they will probably not continue subscribing.
Likelihood to continue subscribing to pay TV services in the United States as of March 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DeepIntent. (April 11, 2022). Likelihood to continue subscribing to pay TV services in the United States as of March 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/
DeepIntent. "Likelihood to continue subscribing to pay TV services in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/
DeepIntent. (2022). Likelihood to continue subscribing to pay TV services in the United States as of March 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/
DeepIntent. "Likelihood to Continue Subscribing to Pay Tv Services in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/
DeepIntent, Likelihood to continue subscribing to pay TV services in the United States as of March 2022 Statista, https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/ (last visited January 09, 2025)
Likelihood to continue subscribing to pay TV services in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1328672/likelihood-of-keeping-pay-tv-subscriptions-us/