Discord brand profile in the UK 2022
How high is the brand awareness of Discord in the UK?
When it comes to messenger users, brand awareness of Discord is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discord in the UK?
In total, 13% of UK messenger users say they like Discord. However, in actuality, among the 47% of UK respondents who know Discord, 28% of people like the brand.
What is the usage share of Discord in the UK?
All in all, 10% of messenger users in the UK use Discord. That means, of the 47% who know the brand, 21% use them.
How loyal are the users of Discord?
Around 8% of messenger users in the UK say they are likely to use Discord again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Discord in the UK?
In July 2022, about 8% of UK messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Discord in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Discord is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discord in the UK?
In total, 13% of UK messenger users say they like Discord. However, in actuality, among the 47% of UK respondents who know Discord, 28% of people like the brand.
What is the usage share of Discord in the UK?
All in all, 10% of messenger users in the UK use Discord. That means, of the 47% who know the brand, 21% use them.
How loyal are the users of Discord?
Around 8% of messenger users in the UK say they are likely to use Discord again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Discord in the UK?
In July 2022, about 8% of UK messenger users had heard about Discord in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Discord in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
