Reasons to prefer Coca Cola in Africa 2022

Published by
Doris Dokua Sasu,
Oct 30, 2023
A survey conducted in Africa in 2022 found that over 80 percent of consumers preferred Coca Cola carbonated drinks because of the taste of their beverages. Moreover, approximately 41 percent of consumers reported that they preferred Coca Cola due to it being widely available.

Reasons to prefer Coca Cola in Africa in 2022

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Release date

August 2022

Region

Africa

Survey time period

May 2022

Number of respondents

10,000 respondents across 34 countries

Age group

18 years and older

Supplementary notes

Survey question: "Why do you have this preference? Taste/ availability/ price/ other/ don't know"

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