During a 2022 survey carried out among U.S. social media marketers, it was found that generating more engagement was their leading goal while working with creators, named by 62 percent of respondents. Reaching new audiences ranked second, mentioned by 60 percent of interviewees.
Leading goals of social media marketers while working with creators in the United States as of May 2022
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Insider Intelligence. (August 22, 2022). Leading goals of social media marketers while working with creators in the United States as of May 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/
Insider Intelligence. "Leading goals of social media marketers while working with creators in the United States as of May 2022." Chart. August 22, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/
Insider Intelligence. (2022). Leading goals of social media marketers while working with creators in the United States as of May 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/
Insider Intelligence. "Leading Goals of Social Media Marketers While Working with Creators in The United States as of May 2022." Statista, Statista Inc., 22 Aug 2022, https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/
Insider Intelligence, Leading goals of social media marketers while working with creators in the United States as of May 2022 Statista, https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/ (last visited December 21, 2024)
Leading goals of social media marketers while working with creators in the United States as of May 2022 [Graph], Insider Intelligence, August 22, 2022. [Online]. Available: https://www.statista.com/statistics/1328448/creator-marketing-goals-usa/
