Petco brand profile in the United States 2023
How high is the brand awareness of Petco in the United States?
When it comes to pet supply online shop users, brand awareness of Petco is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Petco in the United States?
In total, 49 percent of U.S. pet supply online shop users say they like Petco. However, in actuality, among the 86 percent of U.S. respondents who know Petco, 57 percent of people like the brand.
What is the usage share of Petco in the United States?
All in all, 38 percent of pet supply online shop users in the United States use Petco. That means, of the 86 percent who know the brand, 44 percent use them.
How loyal are the customers of Petco?
Around 34 percent of pet supply online shop users in the United States say they are likely to use Petco again. Set in relation to the 38 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.
What's the buzz around Petco in the United States?
In August 2023, about 39 percent of U.S. pet supply online shop users had heard about Petco in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 45 percent, meaning at the time of the survey there's some buzz around Petco in the United States.
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