PetSmart brand profile U.S. 2023

How high is the brand awareness of PetSmart in the United States?
When it comes to pet supply online shop users, brand awareness of PetSmart is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PetSmart in the United States?
In total, 53% of U.S. pet supply online shop users say they like PetSmart.

What is the usage share of PetSmart in the United States?
All in all, 50% of pet supply online shop users in the United States use PetSmart.

How loyal are the customers of PetSmart?
Around 43% of pet supply online shop users in the United States say they are likely to use PetSmart again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.

What's the buzz around PetSmart in the United States?
In August 2023, about 36% of U.S. pet supply online shop users had heard about PetSmart in the media, on social media, or in advertising over the past three months.

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PetSmart brand awareness, usage, popularity, loyalty, and buzz among pet supply online shop users in the United States as of August 2023

Characteristic	Share of respondents
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Number of respondents

871 respondents

Age group

18-64 years

Special properties

respondents who use pet supply online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to pet supply online shops, which of the following brands do you like?
Brand usage: When it comes to pet supply online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to pet supply online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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