Telegram brand profile U.S. 2024

How high is the brand awareness of Telegram in the United States?
When it comes to messenger users, brand awareness of Telegram is at 53 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Telegram in the United States?
In total, 16 percent of U.S. messenger users say they like Telegram. However, in actuality, among the 53 percent of U.S. respondents who know Telegram, 30 percent of people like the brand.

What is the usage share of Telegram in the United States?
All in all, 13 percent of messenger users in the United States use Telegram. That means, of the 53 percent who know the brand, 25 percent use them.

How loyal are the users of Telegram?
Around 10 percent of messenger users in the United States say they are likely to use Telegram again. Set in relation to the 13 percent usage share of the brand, this means that 77 percent of their users show loyalty to the brand.

What's the buzz around Telegram in the United States?
In February 2024, about 11 percent of U.S. messenger users had heard about Telegram in the media, on social media, or in advertising over the past three months. Of the 53 percent who know the brand, that's 21 percent, meaning at the time of the survey there's little buzz around Telegram in the United States.

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Telegram brand awareness, usage, popularity, loyalty, and buzz among messenger users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,133 respondents

Age group

18-64 years

Special properties

respondents who use Messengers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to messengers, which of the following brands do you like?
Brand usage: When it comes to messengers, which of the following brands have you used in the past 4 weeks?
Brand loyalty: When it comes to messengers, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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