Google Play Pass brand profile in the United States 2024
How high is the brand awareness of Google Play Pass in the United States?
When it comes to video game subscription users, brand awareness of Google Play Pass is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Pass in the United States?
In total, 34 percent of U.S. video game subscription users say they like Google Play Pass. However, in actuality, among the 77 percent of U.S. respondents who know Google Play Pass, 44 percent of people like the brand.
What is the usage share of Google Play Pass in the United States?
All in all, 30 percent of video game subscription users in the United States use Google Play Pass. That means, of the 77 percent who know the brand, 39 percent use them.
How loyal are the customers of Google Play Pass?
Around 24 percent of video game subscription users in the United States say they are likely to use Google Play Pass again. Set in relation to the 30 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Google Play Pass in the United States?
In February 2024, about 27 percent of U.S. video game subscription users had heard about Google Play Pass in the media, on social media, or in advertising over the past three months. Of the 77 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around Google Play Pass in the United States.
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