Brazil: leading messenger app users 2024, by gender

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, leading messenger apps in Brazil had an overall equal gender distribution, with both women and men accounting each for around 50 percent of its users in the country. Among these apps, Discord had the largest gender discrepancy, as 66 percent of its user base were men. On the other hand, around 60 percent of Snapchat users were women. Additionally, the youngest audience is the dominant public for Discord in Brazil, with 90 percent of its users being from Generation Z or Millennials.

Distribution of leading messenger app users in Brazil as of August 2024, by gender

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

1,013 respondents

Age group

18 years and older

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

Single pick: "What is your gender?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

Base for each app: 

* Users of messaging apps (total) n=1,013
Discord users n=161
Facebook Messenger users n=398
Google Chat users n=197
iMessage users n=83
Snapchat users n=383
Telegram users n=383
WhatsApp users n=919

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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