A global survey held across 10 countries found that 53 percent of adults accessed news via email newsletter or alert from a mainstream news outlet or their journalists in the last week as of February 2022, making this the most popular source of email news. The same was true in the United States, the United Kingdom, and Germany, though German consumers were the least likely to get email news from a mainstream outlet, and, like those from the UK, were also unlikely to access email news that came from an individual journalist.
Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet
*Countries included were the United Kingdom, the United States, Germany, Ireland, Norway, Belgium, Japan, India, Australia, and South Korea.
**Total for all 10 countries. For the United States, sample size was 465, for the United Kingdom 217, for Germany 377.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/
Reuters Institute for the Study of Journalism. "Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet." Chart. June 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/
Reuters Institute for the Study of Journalism. (2022). Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/
Reuters Institute for the Study of Journalism. "Share of News Consumers Who Accessed News via Email Newsletter or Alert in The Last Week in Selected Markets Worldwide as of February 2022, by Outlet." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/
Reuters Institute for the Study of Journalism, Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet Statista, https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/ (last visited November 22, 2024)
Share of news consumers who accessed news via email newsletter or alert in the last week in selected markets worldwide as of February 2022, by outlet [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1328277/email-news-usage-by-outlet-worldwide/
