Brazil: leading messenger app users 2024, by generation

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, 44 percent of users of messenger apps in Brazil were Millennials. Among these apps, Discord had the youngest audience, with 51 percent of its users being from Generation Z and another 38 percent being Millennials. Meanwhile, Facebook Messenger, Google Chat, iMessage, and Telegram were the apps which enjoyed more popularity among those from Generation X and older.

Distribution of leading messenger app users in Brazil as of August 2024, by generation

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

1,013*

Age group

18 years and older

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

Single pick: "How old are you?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

Base for each app:

* Users of messaging apps (total) n=1,013
Discord users n=161
Facebook Messenger users n=398
Google Chat users n=197
iMessage users n=83
Snapchat users n=383
Telegram users n=383
WhatsApp users n=919

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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