In April 2020, a survey conducted among marketers with decision-making authority in the United States in four different industries found out that the most used formats of direct mail were newsletters and postcards - both with 66 percent of respondents' shares. Self-mailers were on third place - with 56 percent of respondents' shares.
Most common direct mail formats used by marketers in the United States as of April 2020
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USPS. (April 1, 2020). Most common direct mail formats used by marketers in the United States as of April 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/
USPS. "Most common direct mail formats used by marketers in the United States as of April 2020." Chart. April 1, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/
USPS. (2020). Most common direct mail formats used by marketers in the United States as of April 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/
USPS. "Most Common Direct Mail Formats Used by Marketers in The United States as of April 2020." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/
USPS, Most common direct mail formats used by marketers in the United States as of April 2020 Statista, https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/ (last visited December 30, 2024)
Most common direct mail formats used by marketers in the United States as of April 2020 [Graph], USPS, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1328236/most-used-formats-direct-mail-us/
