Distribution of Instagram influencers in the U.S. 2021, by profile size

Published by Statista Research Department, Dec 10, 2024
Nano-influencers with a profile size between 1,000 and 5,000 followers constituted the largest share of Instagram influencers in the United States in 2021, at 39.5 percent. A slightly lower share (38.6 percent) were micro-influencers with a profile size between 5,000 and 20,000 followers.

Distribution of influencers on Instagram in the United States in 2021, by number of followers

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Release date

July 2022

Region

United States

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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