According to data gathered in 2022 on fasion-engaged consumers in the United States, adidas Originals had the highest difference in affinity score between Gen Z and older generations, with over 46 percent seperating consumers under and over 25 years old. Of the displayed brands, Urban Outfitters scored the highest among Gen Z.
Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022
The source uses data to analyse audiences and their habits. In this case the target audience was 13 to 25 year olds interested in fashion. This has been compared with an audience of people older than 25, who are interested in fashion.
The selected brands had the highest scores for Gen Z in comparison to the older generations.
Excludes luxury brands.
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Ipsos. (May 27, 2022). Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/
Ipsos. "Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022." Chart. May 27, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/
Ipsos. (2022). Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/
Ipsos. "Fashion Brands Which Fashion-engaged Gen Z Consumers Have a High Affinity with Compared to Other Fashion-engaged Consumers in The United States in 2022." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/
Ipsos, Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/ (last visited December 30, 2024)
Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022 [Graph], Ipsos, May 27, 2022. [Online]. Available: https://www.statista.com/statistics/1328211/gen-z-affinity-fashion-brands/
