A survey carried out in Italy in 2022 showed that most consumers were interested in managing their loyalty card programs in digital format. Nine in ten millennials were positive about using a mobile app that gathered all their loyalty cards, followed by Gen Z, with 87 percent of respondents.
Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation
* Survey carried out in the following countries: U.S., Canada, UK, Ireland, Australia, New Zealand, Germany, Austria, Poland, Netherlands, Belgium, France, Sweden, Norway, Finland, Denmark, Italy, Spain, and Portugal. A minimum of 1,000 respondents was surveyed in each country.
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Klarna. (August 16, 2022). Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/
Klarna. "Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation." Chart. August 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/
Klarna. (2022). Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/
Klarna. "Share of Consumers Interested in a Mobile App for Loyalty Cards in Italy in 2022, by Generation." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/
Klarna, Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation Statista, https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/ (last visited January 08, 2025)
Share of consumers interested in a mobile app for loyalty cards in Italy in 2022, by generation [Graph], Klarna, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1328125/interest-in-loyalty-cards-apps-by-generation-italy/
