Engagement rate among Instagram influencers in Uruguay 2021, by profile size

Published by Statista Research Department, Dec 12, 2023
Instagram influencers with a profile size of between 1,000 and 5,000 followers had the highest engagement rate in Uruguay in 2021, at 4.77 percent. Mega-influencers with a profile size of over one million followers came in second, with an engagement rate of 2.24 percent.

Engagement rate among influencers on Instagram in Uruguay in 2021, by number of followers

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Source

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Release date

July 2022

Region

Uruguay

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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