Instagram influencers with a profile size between 1,000 and 5,000 followers enjoyed the highest engagement rate in Costa Rica in 2021, at 4.8 percent. Micro-influencers (5-20 thousand followers) followed with an engagement rate of 2.12 percent. Those considered mega-influencers, with over one million followers, had an engagement rate of 1.8 percent.
Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers
Figures have been rounded. The source defines an influencer as an account with more than 1,000 followers. Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.
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HypeAuditor. (July 9, 2022). Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/
HypeAuditor. "Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers ." Chart. July 9, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/
HypeAuditor. (2022). Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers . Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/
HypeAuditor. "Engagement Rate among Influencers on Instagram in Costa Rica in 2021, by Number of Followers ." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/
HypeAuditor, Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers Statista, https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/ (last visited November 03, 2024)
Engagement rate among influencers on Instagram in Costa Rica in 2021, by number of followers [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1328110/costa-rica-instagram-influencers-engagement-rate/