Engagement rate among Instagram influencers in Chile 2021, by profile size

Published by Statista Research Department, Dec 12, 2023
Instagram influencers with a profile size of between 1,000 and 5,000 followers had the highest engagement rate in Chile in 2021, at 4.06 percent. Micro-influencers (5-20 thousand followers) came in second with an engagement rate of 1.58 percent. Those considered mega-influencers, with over one million followers, had an engagement rate of 1.44 percent.

Engagement rate among influencers on Instagram in Chile in 2021, by number of followers

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Source

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Release date

July 2022

Region

Chile

Survey time period

2021

Supplementary notes

Figures have been rounded.
The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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