Engagement rate among Instagram influencers in Argentina 2021, by profile size

Published by Statista Research Department, Dec 12, 2023
A study of engagement rates on Instagram influencer accounts in Argentina revealed that influencers with a profile size between 1,000 and 5,000 followers enjoyed the highest rate of interaction relative to audience in 2021, at 4.89 percent. Micro-influencers (5-20 thousand followers) followed with an engagement rate of 2.12 percent. Those considered mega-influencers, with over one million followers, had an engagement rate of 1.69 percent.

Engagement rate among influencers on Instagram in Argentina in 2021, by number of followers

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Source

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Release date

July 2022

Region

Argentina

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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