In 2021, almost 12 percent of wine purchased in the United Kingdom was bought online. According to a study, established wine producers like Italy and Spain had a much lower penetration rate of online channels, with less than five percent of their sales volume generated online. France stood in the mid-range, as the e-commerce channel represented nearly ten percent of its market volume.
E-commerce share of wine sales volume in selected European countries in 2021
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Growth Capital. (January 21, 2022). E-commerce share of wine sales volume in selected European countries in 2021 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/
Growth Capital. "E-commerce share of wine sales volume in selected European countries in 2021." Chart. January 21, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/
Growth Capital. (2022). E-commerce share of wine sales volume in selected European countries in 2021. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/
Growth Capital. "E-commerce Share of Wine Sales Volume in Selected European Countries in 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/
Growth Capital, E-commerce share of wine sales volume in selected European countries in 2021 Statista, https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/ (last visited November 24, 2024)
E-commerce share of wine sales volume in selected European countries in 2021 [Graph], Growth Capital, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1328076/wine-ecommerce-share-european-countries/
