The majority of the Japanese Generation Z did not consider the efforts of businesses to resolve social issues as an important shopping factor as revealed in a survey conducted in May 2021. One in five respondents stated that when choosing products, it was not important to them whether the businesses behind the products were addressing social issues. Another 33.3 percent considered it as not that important.
Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021
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Neo Marketing. (June 3, 2021). Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/
Neo Marketing. "Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021." Chart. June 3, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/
Neo Marketing. (2021). Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/
Neo Marketing. "Importance of Businesses Addressing Social Issues as a Purchase Decision Factor of Generation Z in Japan as of May 2021." Statista, Statista Inc., 3 Jun 2021, https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/
Neo Marketing, Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021 Statista, https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/ (last visited November 23, 2024)
Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021 [Graph], Neo Marketing, June 3, 2021. [Online]. Available: https://www.statista.com/statistics/1327953/japan-purchase-decision-factor-generation-z-business-address-social-issues/
