A survey conducted during the third quarter of 2023 showed that 49.8 percent of internet users in Japan conduct research on brands online before making a purchase. An almost equally high share of respondents stated that they visited a brand's website within the past 30 days.
Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity." Chart. February 21, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, We Are Social, Meltwater. (2024). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Engage with Digital Marketing in Japan as of 3rd Quarter 2023, by Activity." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal & We Are Social & Meltwater, Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity Statista, https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/ (last visited November 21, 2024)
Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2023, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1327916/japan-engagement-with-digital-marketing-by-activity/