A survey conducted during the third quarter of 2023 showed that 51 percent of internet users in Japan used social media platforms to conduct research on brands. Social networks were the most common type of social media used for this purpose, followed by question and answer websites.
Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023
*"Any kind of social media platform" represents the share of respondents choosing at least one of the other displayed categories or blogs on products or brands, which constitute a separate category that was not individually displayed by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, und We Are Social, und Meltwater. "Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, We Are Social, Meltwater. (2024). Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, and We Are Social, and Meltwater. "Most Common Types of Social Media Used for Brand Research among Internet Users in Japan as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal & We Are Social & Meltwater, Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/ (last visited December 21, 2024)
Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
