Almost 55 percent of the respondents to a survey conducted in Japan in 2021 stated that they followed an influencer because that person's post were interesting. While this was the most commonly stated reason for following influencers, almost half of the respondents mentioned a person's way of thinking or character.
Leading reasons for following influencers in Japan as of August 2021
among registered users of the company's survey panel
Method of interview
Online panel
Supplementary notes
*Out of an original sample of 1,000 respondents, 43.3 percent stated to follow at least one influencer. Only people who were following influencers were asked regarding their reasons for following influencers.
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Neo Marketing. (September 10, 2021). Leading reasons for following influencers in Japan as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/
Neo Marketing. "Leading reasons for following influencers in Japan as of August 2021." Chart. September 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/
Neo Marketing. (2021). Leading reasons for following influencers in Japan as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/
Neo Marketing. "Leading Reasons for following Influencers in Japan as of August 2021." Statista, Statista Inc., 10 Sep 2021, https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/
Neo Marketing, Leading reasons for following influencers in Japan as of August 2021 Statista, https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/ (last visited December 22, 2024)
Leading reasons for following influencers in Japan as of August 2021 [Graph], Neo Marketing, September 10, 2021. [Online]. Available: https://www.statista.com/statistics/1327882/japan-leading-reasons-for-following-influencers/
