Geolocated user data from March 2023 revealed that the largest share of mobile shoppers buying beauty products in the United States used Android devices, with a 81.5 percent share. IOS device users made up a 18.5 percent share.
Distribution of mobile beauty shoppers in the United States as of March 2023, by device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Start.io. (March 20, 2023). Distribution of mobile beauty shoppers in the United States as of March 2023, by device [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/
Start.io. "Distribution of mobile beauty shoppers in the United States as of March 2023, by device." Chart. March 20, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/
Start.io. (2023). Distribution of mobile beauty shoppers in the United States as of March 2023, by device. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/
Start.io. "Distribution of Mobile Beauty Shoppers in The United States as of March 2023, by Device." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/
Start.io, Distribution of mobile beauty shoppers in the United States as of March 2023, by device Statista, https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/ (last visited January 09, 2025)
Distribution of mobile beauty shoppers in the United States as of March 2023, by device [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1327815/beauty-shoppers-mobile-audience-united-states-device/
