The source forecast that marketing spending on linear TV in the United States will increase by approximately 9.6 percent in 2024, making it the fastest-growing channel among the presented offline media. The experiential and sponsorship segment followed with a 5.4 percent growth rate. Meanwhile, terrestrial radio, newspapers, magazines, and addressable TV marketing expenditures were expected to decline that year.
Change in offline marketing spending in the United States in 2023 and 2024, by medium
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Winterberry Group. (January 18, 2024). Change in offline marketing spending in the United States in 2023 and 2024, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in offline marketing spending in the United States in 2023 and 2024, by medium." Chart. January 18, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. (2024). Change in offline marketing spending in the United States in 2023 and 2024, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in Offline Marketing Spending in The United States in 2023 and 2024, by Medium." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group, Change in offline marketing spending in the United States in 2023 and 2024, by medium Statista, https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/ (last visited December 22, 2024)
Change in offline marketing spending in the United States in 2023 and 2024, by medium [Graph], Winterberry Group, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
