After 2024, when electoral campaigns boosted investments in most offline advertising channels in the United States, 2025 will see a decline in a majority of traditional media, according to the source's projections. U.S. ad spending on linear TV was forecast to decrease by over 19 percent. Meanwhile, the ad expenditure on experiential marketing and sponsorships was predicted to rise by eight percent.
Change in offline marketing spending in the United States in 2024 and 2025, by medium
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Change in offline marketing spending in the United States in 2024 and 2025, by medium
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Winterberry Group. (January 23, 2025). Change in offline marketing spending in the United States in 2024 and 2025, by medium [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in offline marketing spending in the United States in 2024 and 2025, by medium." Chart. January 23, 2025. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. (2025). Change in offline marketing spending in the United States in 2024 and 2025, by medium. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group. "Change in Offline Marketing Spending in The United States in 2024 and 2025, by Medium." Statista, Statista Inc., 23 Jan 2025, https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
Winterberry Group, Change in offline marketing spending in the United States in 2024 and 2025, by medium Statista, https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/ (last visited April 18, 2025)
Change in offline marketing spending in the United States in 2024 and 2025, by medium [Graph], Winterberry Group, January 23, 2025. [Online]. Available: https://www.statista.com/statistics/1327801/offline-media-growth-rate-in-the-us/
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