According to a survey on online shopping behavior conducted by Rakuten Insight in June 2022, 87 percent of respondents in Vietnam stated that they shopped from e-commerce marketplaces in the past three months. Shopee has consistently been the most popular e-commerce platform in Vietnam in recent years.
Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022
Characteristic
Share of respondents
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Rakuten Insight. (July 19, 2022). Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. "Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022." Chart. July 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. (2022). Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. "Preferred Online Shopping Channels in The past Three Months among Consumers in Vietnam as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/
Rakuten Insight, Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022 Statista, https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/ (last visited August 24, 2024)
Preferred online shopping channels in the past three months among consumers in Vietnam as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1327769/vietnam-online-shopping-modes-in-the-past-three-months/