Frequency consumers drink coffee in the U.S. 2024

In 2024, the majority of American consumers drink coffee every day. About 73 percent of consumers report drinking coffee daily, while only 3.8 percent report drinking coffee just once a week. Additionally, 16.1 percent of consumers drink coffee a few times a week.

The coffee market in the U.S. 

Domestic coffee consumption in the United States amounts to over 26.3 million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are 16,466 Starbucks stores in the U.S., compared to 9,580 Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than 1,000 locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the leading single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about 23.3 percent. JM Smucker’s Dunkin' brand has a market share of approximately 18.6 percent. 

Coffee consumption by generation in the U.S.

 There are notable differences in coffee preferences among various generations. While Starbucks is the favorite coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to prefer Dunkin'. Moreover, approximately 77 percent of baby boomers and 69 percent of Gen X report making coffee at home every day, compared to only 57 percent of millennials and 40 percent of Gen Z. The preferred brewing method also varies by generation. Gen X and millennials favor using Keurig machines and coffee pods, while baby boomers prefer coffee pot machines, and Gen Z gravitates toward ground coffee.