In 2021, the banking industry in the United States spent 11.25 billion U.S. dollars on digital advertising, marking an increase from the previous year's value of 8.61 billion. Banking digital ad spending was forecast to further increase over the following three years, before reaching an expected 16.59 billion in 2024.
Banking digital advertising spending in the United States from 2020 to 2024
(in billion U.S. dollars)
* Forecast. Includes advertising that appears on desktop and laptop computers as well as mobiles phones, tablets, and other internet-connected devices on all formats mentioned.
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eMarketer. (August 17, 2022). Banking digital advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/
eMarketer. "Banking digital advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. August 17, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/
eMarketer. (2022). Banking digital advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/
eMarketer. "Banking Digital Advertising Spending in The United States from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Aug 2022, https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/
eMarketer, Banking digital advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/ (last visited October 02, 2024)
Banking digital advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], eMarketer, August 17, 2022. [Online]. Available: https://www.statista.com/statistics/1327603/banking-digital-ad-spending-us/