Outdoor product shopping habits and expectations among consumers in Europe 2021

Published by
D. Tighe,
Oct 17, 2022
In 2021, nearly 40 percent of surveyed consumers in Europe had purchased outdoor apparel in the past 12 months. About 30 percent of surveyed European shoppers said they expected to buy outdoor apparel products in the next 12 months.

What outdoor products have you purchased/will you purchase during the last/next 12 months?

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Source

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Release date

October 2021

Region

Europe

Survey time period

August and September 2021

Number of respondents

9,500*

Method of interview

Online survey

Supplementary notes

* The source adds that a total of 19 European countries had been surveyed online. The following countries were included in this survey:
Germany, Austria, Switzerland, United Kingdom, France, Italy, Spain, Portugal, Netherlands, Belgium, Denmark, Sweden, Norway, Finland, Poland, Czech Republic, Hungary, Romania, and Slovakia.
500 people were surveyed online per country.

Multiple answers were possible.

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6

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Digital shopping

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Holiday shopping

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