According to a survey conducted in selected Middle Eastern countries in February to March 2022, 90 percent of the Muslim respondents in the United Arab Emirates indicated that they used social media to send greetings during Ramadan. In comparison, only 52 percent of the respondents used social media to watch live videos by celebrities and publishers during Ramadan.
Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022
Characteristic
Share of respondents
To send greetings
90%
To learn new things I care about
89%
To watch online videos (such as cooking clips, gift ideas, or how to videos)
77%
To connect with onlinne communities
76%
To share experiences (photos, favorite moments, gifts)
75%
To follow people with similar interests
75%
To keep me entertained, pass the time during Ramadan, and Eid.
74%
To find local events including virtual ones
70%
To watch live videos by celebrities and publishers
52%
0%10%20%30%40%50%60%70%80%90%100%
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TGM Research. (March 30, 2022). Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/
TGM Research. "Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022." Chart. March 30, 2022. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/
TGM Research. (2022). Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/
TGM Research. "Share of Social Media Usage in Various Ways for Entertainment and Connection during Ramadan in The United Arab Emirates in 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/
TGM Research, Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022 Statista, https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/ (last visited May 13, 2025)
Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022 [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1327480/uae-share-of-social-media-usage-in-various-ways-during-ramadan/
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Islam in the UK
