UAE: share of social media usage in various ways during Ramadan 2022

According to a survey conducted in selected Middle Eastern countries in February to March 2022, 90 percent of the Muslim respondents in the United Arab Emirates indicated that they used social media to send greetings during Ramadan. In comparison, only 52 percent of the respondents used social media to watch live videos by celebrities and publishers during Ramadan.

Share of social media usage in various ways for entertainment and connection during Ramadan in the United Arab Emirates in 2022

Characteristic	Share of respondents
To send greetings	90%
To learn new things I care about	89%
To watch online videos (such as cooking clips, gift ideas, or how to videos)	77%
To connect with onlinne communities	76%
To share experiences (photos, favorite moments, gifts)	75%
To follow people with similar interests	75%
To keep me entertained, pass the time during Ramadan, and Eid.	74%
To find local events including virtual ones	70%
To watch live videos by celebrities and publishers	52%

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Release date

March 2022

More information

Region

United Arab Emirates

Survey time period

February 25 to March 6, 2022

Number of respondents

2,871 respondents

Age group

18-45 years

Special properties

among adult Muslim respondents

Method of interview

Online survey

Supplementary notes

Original question: " Which of the following ways you will use Social Media during Ramadan? ".
Number of respondents:

Iraq: 392
Jordan: 667
Lebanon: 339
Saudi Arabia: 862
UAE: 611

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