In an August 2021 survey, adults in the United States were asked whether they trusted select tech and social media brands with their personal information. The brand that elicited the most trust was Amazon, with approximately 74 percent of respondents answering that they trusted it with their personal data. Microsoft and Netflix were the second-most trusted brands, both with 71 percent of U.S. adults trusting them to handle their personal information. The least trusted brand in 2021 was TikTok, at about 36 percent of respondents indicating trust in the platform.
Tech brands most trusted with handling personal information according to adults in the United States as of August 2021
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Insider Intelligence. (October 6, 2021). Tech brands most trusted with handling personal information according to adults in the United States as of August 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/
Insider Intelligence. "Tech brands most trusted with handling personal information according to adults in the United States as of August 2021." Chart. October 6, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/
Insider Intelligence. (2021). Tech brands most trusted with handling personal information according to adults in the United States as of August 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/
Insider Intelligence. "Tech Brands Most Trusted with Handling Personal Information According to Adults in The United States as of August 2021." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/
Insider Intelligence, Tech brands most trusted with handling personal information according to adults in the United States as of August 2021 Statista, https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/ (last visited August 25, 2024)
Tech brands most trusted with handling personal information according to adults in the United States as of August 2021 [Graph], Insider Intelligence, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1327462/trust-in-platforms-with-personal-data-usa/