In a survey conducted in Australia in 2021 amongst the leading Australian-headquartered fintech companies, small and medium-sized enterprises (SMEs) were the primary customer reported by almost one third of respondents. Corporate customers and individuals/consumers were also reported as leading primary customer types.
Leading type of primary customers of fintech firms in Australia in 2023
Survey question: "Which of the following best describes your primary customers?"
The source does not provide the exact respondent number; however, over 70 leading Australian headquartered fintech firms were surveyed in previous surveys.
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KPMG. (November 6, 2023). Leading type of primary customers of fintech firms in Australia in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/
KPMG. "Leading type of primary customers of fintech firms in Australia in 2023." Chart. November 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/
KPMG. (2023). Leading type of primary customers of fintech firms in Australia in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/
KPMG. "Leading Type of Primary Customers of Fintech Firms in Australia in 2023." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/
KPMG, Leading type of primary customers of fintech firms in Australia in 2023 Statista, https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/ (last visited December 21, 2024)
Leading type of primary customers of fintech firms in Australia in 2023 [Graph], KPMG, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1327451/australia-primary-customers-of-fintech-firms/
