Brazil: WhatsApp users 2024, by urbanity

Published by
Tiago Bianchi,
Sep 4, 2024

According to a 2024 survey, around 35 percent of WhatsApp users in Brazil lived in large cities with populations between 100 thousand and one million inhabitants. Another 25 percent of the social platform users lived in megacities with over 5 million inhabitants, while medium-sized municipalities concentrated around 15 percent of the app user base in the country. Overall, around 14 percent of respondents lived in cities with populations over 1 million.

Distribution of WhatsApp users in Brazil as of June 2024 by urbanity

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2024

Region

Brazil

Survey time period

January to June 2024

Number of respondents

462 respondents

Age group

18-64 years

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: In what type of community do you live?’’


Multi pick: "Which instant messenger or video call services do you use regularly?"


The Community types are defined as follows:

Rural community: under 5,000 inhabitants

Small town: 5,000 to 20,000 inhabitants

Medium-sized town: 20,000 to 100,000 inhabitants

Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants

City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants

Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " WhatsApp in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you WhatsApp in Brazil

Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

7

Spotlight: WhatsApp marketing in Brazil

8

Further Content: You might find this interesting as well

Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.