According to a survey of global social media users conducted in August 2021, short videos were more popular among users aged between 16 and 38 years, with approximately 96 percent of respondents reporting to watch videos with a duration of less than four minutes. The popularity of online social videos decreased among Baby boomers, with 75 percent of respondents in this age demographics reporting to watch short videos, while only 56 percent reported watching long videos on social media.
Length of online videos watched on social media platforms worldwide in August 2021, by age group
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eMarketer. (March 21, 2022). Length of online videos watched on social media platforms worldwide in August 2021, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. "Length of online videos watched on social media platforms worldwide in August 2021, by age group ." Chart. March 21, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. (2022). Length of online videos watched on social media platforms worldwide in August 2021, by age group . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. "Length of Online Videos Watched on Social Media Platforms Worldwide in August 2021, by Age Group ." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer, Length of online videos watched on social media platforms worldwide in August 2021, by age group Statista, https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/ (last visited November 22, 2024)
Length of online videos watched on social media platforms worldwide in August 2021, by age group [Graph], eMarketer, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
